Salon Rising: The Podcast

Transcript

I think it would be great if we spoke into a little bit about the difference between scaling and growing. Yeah, cool. So I heard this very, very clever woman, Laura McLeod said this at a conference that I went to and she spoke about scaling versus growing.

And I found it. To be incredibly clever when she's really profound. Yeah. Yeah. Yeah. Follow her. She also comes up with some hilarious, like her Instagram brings me much joy. Really? Very special woman that, um, put on a retreat that I went to and it was incredible. She's very, very, very clever woman used to own a, um, very big, big, big, big, big business.

So she went from growing to scaling and then. it on the fly, I decided she'd had enough and sold it. And then she did some education. Um, she actually would be a cracker to get on here. I should get her on. Now that you're saying that, that is such a great guest to get on. Yeah. She's um, she's an awesome woman.

So yeah, she said that at a retreat and I, it just kind of was like, oh, Um, that makes so much sense when she said it to where people are at with the different with, yeah, things in their life. So for her, she said that growing means that the business is growing. You are. more so the main person in the business, you're getting really busy, so you need people behind you to help support you.

So maybe she said when she was growing, her first person that she hired was a, like a full time receptionist. Okay. Which should never be a thought for me because I would be like, yeah, but it makes complete sense if you want, if you want to be on the floor and you want to be booming your business and you don't want to do any of the back stuff.

Yeah. Then you hire someone to do all the back stuff and you can do more here. It makes so much sense because you think about all the stuff that you have to do as a business owner if you're also self employed, if you're also doing it all on your own, like it's, it's a lot like, yeah, you almost move out of working for somebody and then you have to do all the shit work as well.

Yeah. Yeah. While trying to grow your business. Yeah. It's tough. Yeah. So she hired that. So it's more so about growing your business. That's awesome. that having people behind you to support you in that growth. In terms of like the types of people that you would hire if you were growing, so we've got like a full time receptionist, what are some of the other things you would look at delegating if you were growing a business?

Probably like a salon assistant. Right. So again, maybe not so much a apprentice, or if you're in the beauty, you know, maybe just someone that can be there to back you up with clients, can provide that extra level of service, could potentially still do some of the service, but not all of the service. So you're still mainly hands on.

Yes. If you're growing. Yes. Okay. Yeah. That's how I, like, this is how I perceive it. Yeah. When you're growing, it's more so, you know, if you're growing and you're able to charge more and you're able to, you know, do like more of that, you think about someone in our industry, Yep. If he wanted to be on the floor full time and not scale his business and just grow it.

And he wanted to be, he could charge and charge and charge and charge. He's got a very good name. He can charge and charge as much as he wants, but he would need people behind him to run the socials, to run his reception, to run his life, to maybe salon assistants, to be able to rinse and stuff like that, but not necessarily scale the business more.

It's just to grow within his business. So those are some important like. Okay. So in terms of growing some of the people you can look at a receptionist, a social media person, a salon assistant, someone that's not, you don't have to train to move up, but someone that's, you know, a cleaner, you could hire a cleaner.

What about a bookkeeper? Definitely. Yeah. One rule for me with bookkeeping is I never delegate what I don't know how to do. Interesting. So when you talk about. delegating. I never delegate a job. I don't know how to do first. So I see a lot of businesses out there. Um, and ones that I work with who delegate to a bookkeeper, but don't actually know why, what, how they, you know, because there's instances, and we had this on our last masterclass where you'll have a bookkeeper and an accountant, and they don't delegate.

Um, and I think it's important for people to understand that, uh, like, you know, I, like I'm a bookkeeper and I, I don't speak the same language, you know, like the accountant can say, and you can claim some things, the bookkeeper will say you can't. So it's kind of like a little bit tricky. So I always say the most important thing I do all my own books.

I always have, it works for me. I can do it quite efficiently. You know, things like zero. So it's so incredible. Yeah. Could I potentially outsource it? Yes, but I still feel like I would be having just as much of a conversation about the things that they're doing. So it's not saving you any time because you're still having to pass the information on.

It's not necessarily something that I won't look at down the track, but for me right now, it works for me again with when it comes to paying wages. If I had to say to a bookkeeper, these are the hours, these are the things I had off. This is how I want this done. This is the bonuses. This is like, it would just, I would just be relaying.

I may as well just do it myself. It'd be different if it was like. This is just what it, you know, like if you had a business where nobody got bonuses, they were just getting paid the same, you can set it up automatically. Yeah, exactly. Right. That's interesting. Hey, so that's something that for me and not everyone's like this.

Like a lot of people have bookkeepers and love them. A lot of my friends have bookkeepers and love them for me personally. I just, I don't mind doing my books and I can lie in bed and watch a movie and be reconciling my zero at the same time. Yeah. I understand my zero. I understand my numbers, but I don't, yeah, I don't like to outsource unless I know what I'm doing.

So even with someone, if they were coming in and they were, you wanted a receptionist, it's like first, really get clear on what that role looks like. And what you need, making sure that you're like writing down everything that you expect from them. Because it gets really tricky. You put someone in that role and you expect them to know what they're doing.

They don't know what they're doing. You don't know how you want it done. So it's like before you hire, get really clear on what you actually need, on what you actually need, and then sometimes you find that what you thought you needed isn't actually what you need. I've had that before. Yeah. Um, I hired a receptionist and.

It didn't work the way she needed it or the way I needed it. And that's okay too. And what I ended up doing was when she left, I ended up getting another full time senior and then Tegan could sit more into her role. So with that though, would that be scaling? So, okay. Before we go too far into that. So that's a growth, that's growing, like it's growing your business.

You're still able to make more money, but it's not. And you're also outsourcing so that you're not taking it all on board yourself because trying to do all those hats, you'll burn out. Yeah. Then scaling is if you want a bigger business as in more people in your business. So scaling would be getting more staff, like more, um, senior stylists or apprentices that you have to train or beauty therapists, or, you know, it's scaling is to create a bigger team where you generally then need to come off the floor a lot more and, and be leading your team.

So here's a question that's just popped into my head. If you were to be running a business where people were renting the space from you rather than working for you, is that scaling or is that they were renting space off? Yeah. So say you have like a last studio and you have your chair that you're working in that you use, but instead like that would still be growing.

That would be scaling. Like, so growing, you have the capabilities of you building it, but just making that little bit extra scaling means that you can have other people that work for you that then also finance, like, so that, you know what I mean? Like, so. Yes, you've got other little incomes that are coming in that are helping.

You can charge more cause you're booked out. You have maybe a receptionist that helps you. You can rent out rooms, all of that's like this great growth, like it's growing. It's great. This is how, again, I take it. It's, you know, growing your little business within that scaling is. You know, you look at Jay Edwards, for example, again, he scaled his business massively.

Yeah. Like he's gone from one salon to he has many. That's a huge scaling of a business. Yeah. Like it's scaled right up, right up, right up. Kind of both really, isn't he? Cause he would have had to grow and outsource things as things got bigger. But each individual business, you would grow and then you would start, like, it's just deciding where do you want to be?

Do you want a big team or, and I also think a lot of the times we think that. Success comes from having 20 on a team. And it's not, success is what it looks like for you. Yeah. If you love being on the floor, but you just need some help, doesn't mean that you can't be wildly successful. Yeah. You just find the help in the ways that you need the help.

If your love is. Managing people. And you like, I'd love to have a big team so I can support them and love them and grow. And like, that's amazing too. It doesn't mean that one makes way more money than the other. It can, but it doesn't necessarily mean that either, you know? And it also comes with a lot of different pressures on both sides.

If you're happy to do it all yourself, but you get sick or you want to have holidays, it gives you pressure. Yeah. If you scale up and you have lots of staff, You have to deal with how they get sick. We want to have it gives you pressure. It gives you pressure on both sides. Yeah. So it's just more so, you know, taking a minute, really working out like where you want your business to be.

What do you want to be doing within your business?