Creating Safe Salons: The Culture Shift That Fuels Profit

 Timestamps

I was in this job doing HR and I was just like, it has to be more than this, my soul, my heart, my everything was just like craving for something more.

You've gotta care of the operator first, otherwise you can't pull from an empty cup.

How can I help someone else?

How can I be of service? To me, that's what purpose is all about.

  Because it can't just be one or the other

it can't be miserable and making money or happy and not making any.

the research shows that purpose driven organizations are six times more profitable than profit driven ones  📍 📍

especially in a service based business, but it has to be about the relationship, right?

It has to be about more than just making money.

How many decisions are you involved in day to day?

Are you involved in the final outcome of a decision or are you micromanaging each of the steps?

  no wonder women are so exhausted because we are just not meant to function like this

 It's doing no one any good.

You holding onto those tasks that are draining your life force. If we have you drained, no offense, but you are no good for anyone.

 Everyone check in.

How safe are you feeling in your business right now?

 ​

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  Welcome to Salon Rising, the podcast solo episode today with a guest. Miss Jen , she was meant to be on guys, but she just gets too busy these days. You know, salon owner life. But I am so excited to, I. Our guest, so everybody welcome Emma Campbell. Emma is a leadership culture guru, coach extraordinaire that works with small businesses and medium businesses and I love it 'cause Emma reached out to us and she was just like, I love what you're doing.

And then, you know, jumping on her. insta. I was like, oh, I love what you are doing. And everyone knows that culture is so important to me and it's something that we feel very, very passionate about and coach her as well. So having somebody else's perspective in this space I think is super cool.

So, welcome, Emma. 

Oh, thank you so much for having me. I love that. And I, I feel like, you know, we, because obviously we've just done like a little you know, a collab interview where I've just interviewed you for my podcast, so I got to learn so much about you as well. And like I think, you know, we've just so jammed on the fact that we are so aligned on the importance of like purpose in business as well, which is just being such a joy.

I feel like as soon as I find someone that's like, yes, I wanna do more than just make money, like, yes, money is wonderful and fantastic and amazing and I wanna feel so like, you know, deeply fulfilled and purposeful in the work that I do too. So, yeah. Thank you for having me. 

Thank you for coming. So I would love to know, like obviously backstory is always important. So tell me how you got here. Like, so where is your background? What have you done as jobs? How have you, because obviously guys like, as we know, that. buzzword. It's such a buzzword, the word coach, and we were laughing about that earlier. It's such a coach. Like I was such a buzzword that I'm like always very conscious of that sounds like. And I talk a lot about being a mentor because I just don't want it ever this work to be, I guess reduced because people think it's just a get rich quick scheme because you can see that in this space.

Right? And that's not about that for me, as you said, it has to be very purposeful. And that's 100% salon Rising for me is there is a whole reason behind it. And I think, you know, loving finding out, like where has your journey led you and, and how are you here? And you know what? And let's start with that. 

Amazing. Amazing. So good. Well, and I feel like, you know, I don't usually dip into the childhood piece, but I know I asked you that question on my podcast, so I'm gonna even like dip to childhood very, very briefly because I was actually born in like the tiniest little town in a little mining town up in the Pilborough in wa called Wickham, like less than 2000 people.

Spent the first like 12 years of my life, like barefoot walking, the bush with kangaroos. You know, just like not a care in the world. Always like, I guess a relatively driven individual, but had like zero zero thoughts or beliefs that I would ever. Be in business that I'll ever be a leader that I don't know.

I had a lot of limiting beliefs that I have like slowly had to work through one by one about my own potential and what I'm capable of, and so it's been like a very. I don't know, like unpredicted journey, I guess is the, the way to describe it. And so cut to moving to Perth, the big, the big sticks, 

A big.

um, 

When I was in high school and went, you know, from being like a barefoot, you know, tomboy to, and all girls prestigious private girls school wearing dresses and ties and oh my God, like everyone hugging each other every time they saw them. It was like the biggest culture shock for me. Big learning and came into Perth and I feel like. I went, you went through the usual process of like, oh, I guess I should go to uni.

I guess that's what people do. Studied psychology and hr, because I've always loved people. You know, I would sit in the psychology lectures just feeling like, oh my God, this is like, just such a joy. Like, it didn't, like, never felt like work. I was just so intrigued with how the brain works and behavior and motivation.

And so I got outta uni and I was like, all right, well, what do I do now? Like, and my, my mom had heard about this thing called hr, and she's like, oh. Should go and do HR because it's like to do with people. And I was like, all right, you know, go and give it a crack. And so I worked in HR for maybe like, oh, I don't know, five, five to six years before I realized that HR wasn't really about helping people.

It was more often than not about telling people off and keeping people in line. And pulling, putting policies and processes in place and systems to almost like control people rather than motivate their highest potential. Which was what like always been driven by, is like helping people reach their best, helping people reach their goals.

And so I was in this, I guess you'd call it a pretty like corporate nine to five real. Masculine KPIs, productivity efficiency, perfectionism you know, no room for like the feminine emotion or vulnerability or, you know, like any of those softer parts of our personality. It was all just like, get shit done and be strong and independent, all of those things.

And I was in this job doing HR and I was just like. It has to be more than this, like. My soul, my heart, my everything was just like craving for something more. And I was lucky enough while I was in that job to get an invitation by a couple of girls who were running a new business that was like a purpose-driven consultancy.

And they wanted me to come and like, head up this new business to help businesses become more purposeful and like help. Always find more meaning in their work and more fulfillment. So kind of like looking back on that beautiful, beautiful, let's call it like a little ka winky dink or a little like from the universe, kind of like nudging me in the right direction.

And while that particular business with those girls didn't go ahead while I was in that particular role, that was where I learned all about. You know, is this thing called purpose-driven business, where people get to like, make incredible money and make an impact. Like really, truly enjoy the work that they do and create like thriving teams and thriving cultures where people feel lit up, you know, arriving at work on a Monday and make credible money in the process.

And before that, I hadn't. Like, I didn't know that these organizations existed. I thought like, I thought that like most businesses were just out there to like, you know, try and 

Yep. 

make as much money as they possibly can, didn't give a shit about the people that work for them. 

Yep. 

I was just like, oh my God. And like I learned about the impact that, you know, discovering your why, connecting with your reason for being.

And being able to connect that into the work that you do. I learned about the impact that that could have on your mental health, how it can almost like alleviate depression and anxiety and. I personally at the time was like really, really struggling with anxiety. It's been something that's been in my family for a while.

Had some family members who were going through a really hard time with it, and I just had this moment where I was like, oh my God, like this is the thing that is missing from so many organizations, is a connection to something deeper and more meaningful. For every human in, whether they're running their own individual business, whether they've got a small little online team, or whether it's like a big corporate organization, 

Hmm. 

you can either be showing up and you can be tapping away at your keyboard, not connected at all to the bigger reason, to why you're doing what you're doing and like the impacts that it has.

Or you can be deeply connected. To your truth in the work that you do, that you talk and it can have the biggest impact on how you show up. And I, I know you and I were talking even on our, on our last podcast about like connection to something bigger than you. 

Mm-hmm. 

And for me, purpose is a little bit about that.

It's like this sense of how can I give back to a reason. That is bigger than me and bigger than my own bullshit, bigger than my own ego. Like how can I have an impact that helps someone outside of me? And I believe that that's what, that's when like purpose can kind of be quite transformative and it can almost like propel your growth when you're actually like coming at work from this place of like, how can I help someone else?

How can I be of service? Like, to me, that's what purpose is all about. And I just feel like it's one of the most, I don't know, like transformative energies and it's it's like really comes from within. Do you know what I mean? 

I love that. 

And so that's what I do now. I help individuals find their purpose. I help business owners connect with their why and help like rally their team behind it.

Help create purposeful leadership, purposeful cultures, and ultimately just help create happier teams that are happy and high performing. 

Yes. 

Yeah.

 Because it can't just be one or the other. 

Yeah. 

It can't be miserable and making money or happy and not making any. 

Yeah, it gets to be both. It. 

We talk about why on purpose a lot with Salon Rising. So when you started saying, I was like, of course you were talking on that.

'cause we talk about a lot, but we talk about why on purpose a lot. And it's like, when my clients say their why, I have to be like, it's allowed, you're allowed to be financial as well, babe. sometimes we think. But if I, if I say that side of it, then I will look money grabby. And then I'm sure you would have the other people that are like, well, to make money, and then you have to reel it back in and be like, it has to be more than making money because one day you die and none of it's yours. 

Yeah. 

And it was really, you know, sometimes you see things or scrolling on TikTok once, and it was like one day your house, someone else will live in your house. They'll wear your clothes, they'll drive your cars. Your things will just be in the tip and you just go, oh, there's so much more than just me. Like I have to think that there's more than just me because 

Yeah, 

I'm not gonna exist 

yeah. 

was an absolute speck and a blink 

Yeah. 

what this world is.

Or I can choose to do things differently and make an impact to other people. 

Yeah. A hundred percent.

 get to be, you know, that person that made that person's life better or you know, in especially especially in a service based business, obviously we're here, so we're in the service based business, but it has to be about the relationship, right?

It has to be about more than just making money. But then we also get to make money as well. 

Yeah, and a hundred percent. And, and I think that's so important to mention because like my belief is. That purpose, I think we spoke about this before, is that like purpose when we are doing our purpose work and the research backs this like over and over and over by the way. So the research shows that purpose driven organizations are six times more profitable than profit driven ones. 

Wow. 

They're more innovative. They're more resilient, they're 10 times higher performing. Oh my God. Like, there's like a million stats that reiterate the fact that when you, when you operate your business from a place of like service impact you know, wanting to do good, wanting to I don't know, like expand, expand the work that you do, rather than like, how can I increase my profit margin? 

Mm. 

Total sense as to why that would be so much more of a motivating force for your team to rally behind. Like if they know that the why behind the work that they're doing is serving something like important, meaningful, that matters in the world, it makes them feel like their work matters. Like the motivation that they can bring to their role.

Like the engagement is like. So much higher. I can't remember the exact stats, but I think it's like 80% higher motivation when they feel connected to a cause behind their work. 

That's amazing. 

Hitting KPIs, right? 

Yes, 

And not feeling connected to those KPIs. The only goal is like, how can we increase profits for the business?

Like, nah, you know, you might, you might have some people that are like, yeah, I wanna help, but it's gonna be a very different level of like engagement and commitment that you get from those people. And they probably 

absolutely. 

really stick around for a long time because they're like. You know, what does it matter if I, if I'm here you know, I'm either contributing to your bottom line or I could be go going and doing something else.

Whereas if they feel like they're contributing to a bigger cause and they feel connected to that, that long-term vision, like they are some of the strategies that can drive such long retention of your team because they like, they wanna stick around because they feel part of something bigger than them. 

Yeah, I love that. We have so many salon owners, owners out there and we talk about the why and we talk about the purpose, but a salon owner is out there right now. exhausted, doing all the hats, wearing all the things, financially struggling, wondering whether this is worth it, you know, to build that energy behind it to feel inspired again. What did, like if she came to you and she was just like. Oh man, I'm, I'm living on fumes and I need to find that again. I need to find that passion. I need to find that purpose because I'm 

Hmm. 

just exhausted. 

Yeah. 

What would you say? 

Oh, so many things. So I might even like answer that with like a little bit of a story that has felt really true for me in my business recently. And then I'll probably give some, like some practical tips as well. 

that. 

Like, yes, there's always like the practical strategy of like, what can you let go of, what can you delegate?

We always say like, there's has to be strategy and there has to be energy. Like it has to feel like the mindset and the strategy. It can't just be like, this is how you do it and don't think about anything else. It also, it all has to connect. It has to be human and strategy. 

Yes, yes. 

love that.

Yep. Sorry. Keep going. I just like, as you said, that I was like, absolutely has to be whole human first and strategy. It can't just be like, do all of the things and don't put yourself in your business. 

Yes. And they're so connected as well, right? Because like, there, there's so many questions that I wanna ask this business owner about. You know, how many decisions are you involved in day to day? 

Hmm. 

like are you involved in the final outcome of a decision or are you like, micromanaging each of the steps?

That like gets you towards that outcome. What can you let go of? What parts of your role and your job day to day are lighting you up and giving you energy, and what are the parts that are like draining your soul and your life force, and how can we let go of those? As soon as possible. How can we find you a va?

How can we find you support? How can we get you back into your zone of genius so that you are doing the work that lights you up, that you are here for, and that we are calling on an amazing, supportive, empowered team to be able to support you in the areas that don't light you up because it's doing no one any good.

You holding onto those tasks that are draining your life force. Like if we have you drained, you want no offense, but you are no good for anyone. You're not being good for your family, you're not being any good for your team. So actually like the biggest gift that you can give to everyone around you is to let go because then we get more goodness of you.

So they would be like some of them more like strategic structural. Systems, kind of practical sides that I would be working through with this individual. Who would not be alone in feeling like she might be in the, the bottleneck of her business. And oh my gosh, uh, it's real, particularly as a, a mother as well.

And like, you know, not to mention the household, you know, family emotional load that you can be holding 

there's 

much. As a woman, I sat at

Night with my two best friends and you know, we are talking. Periods and perimenopause and all of the things. And when you know, we are navigating families and children and raising them, right, and businesses. And then add on to the fact that our hormones are ahead like a hectic, depending on the, like the week of the month. And then we're expected just to keep it all together. 

Yeah. Yeah. 

And it's like, no wonder women are so exhausted because we are just not meant to function like this. And it's how we've learned to do it But I think we've learned how to do it, and I can say it because if anyone comes at me, I'm like, I lived it in my life. But then other hand, have become weaker and not, not all men. I have the most amazing men around me. Richard's like, Hey I have the most amazing men around me, but I. You know, men have lost that ferocious. So we're expected to mother, like we don't have businesses, business like we don't mother.

And the combination of that is so massive that I'm like, there has to be something that gives eventually so that our daughters, we're not teaching our daughters to live this way because. is a lot. And you know, there's, 

Yeah. 

there's so much mental health and we're, you know, there's so much in, you know, the postnatal depression and all of the things and we have to go on all of the medications to support us because we're just expected so much of, we expect so much of ourselves, then we also expected so much of, and I've only learned how to like. back as I am, I'm an an amazing, supportive partner, but you know, there's so many women that are single moms and business owners, or they don't have the support at home. And then you like throwing a whole nother kettle of fish because as you said, all of the things that you have to do in business, you can look outsourcing, but what about all the things that you have to do at home?

You know, it's like, I was doing it before we got online and I was like, sorry, I was making shell candles, you know, and eating my lunch. And like jumping, then jumping on a call, like it's just amazing how women have to function. 

Oh, the, like the mental emotional load is real. Like, I know we, there's a bit like, I've heard quite a lot and you've probably heard a lot about like the mental load that women hold just in being in the household. But like, do you know what's bigger than that? For me, like particularly when my, my little ones who are now almost five and seven when they were like maybe in the slightly more emotional years of like.

Two and four. That kind of age range was like the emotional load that I was holding of like holding the container of their feelings, which were so big, 

Oh, you, you think they're being until you get to pre-teens? I'm dealing with like, 

oh. 

like, it's different, it's different seasons, right? I'm dealing with a pre-teen at the moment last night. She had such bad anxiety because at school they talked about how there's bad people in the world. So we've just had a story come out that a coach, a gymnastics coach, is now in jail for what he did students, that was being discussed and our daughter went to that gymnastics.

Luckily, she's safe, but I'm just praying for all of those families that have gone through it and. So then you are dealing with these big feelings. And last night she just couldn't, her anxiety was so bad she couldn't put, and she, she came into us about midnight after like almost vomiting and trying to like sort her brain. she's just like I said, you didn't have to tell me what's happening. And she's like, oh, but I'm. Worried I'll jinx it. And I was like, okay, what's going on? So she's worried about people coming into our house and hurting us, then you're dealing with these like big things that I'm like, I can't guarantee to her that nothing will ever happen, 

Yeah. Yeah. 

I've gotta try and her help her feelings and because I don't want her to struggle with the anxiety that I had. 

Yeah. 

it's like dealing with that too, of the. big emotions from teens and preteens because we're about to walk into a season where like this is like the real adult developing season, and I'm just like, I don't wanna fuck this up. 

Yes. Oh my gosh. Oh my gosh.  

Like, tell me how to not mess this up. 

def definitely can't give you any, any advice. 

I was like, why don't you have older children? Because now I don't know how to deal with this, 

Oh gosh, 

when they're little. 

yeah. 

have a 3-year-old, so when they're little, it's just all about like loving them and spending time with them and like filling their cups and then they older and they don't wanna talk and you're trying to like force the information out of them 

Yeah. 

like, I actually don't know how to navigate this myself. 

Oh my gosh. 

it for you? 

Yeah. Added That's so hard. That's so hard. I've, I have zero advice as well 'cause I feel like I would've been the most annoying teenager. The only, the only thing that kind of goes through my mind is like. Knowing that there's a certain part to that that is just so normal 

Mm. 

that it is a phase.

It doesn't mean, it doesn't mean that it's any like, doesn't make it any easier in the moment, but like what I definitely know to be true. Is that I, you know, there's a certain age that we want to come back to our parents no matter what. It's like, there's like teenager where we rebel. There's like the early twenties where we like wanna be independent.

And then there's a certain age, probably, probably when we go and have kids again that we're like, oh my God, I just need my mom and dad again. Like, oh yes. And so 

Please help me. Anyway, we went on a tangent there, but it's so interesting how 

there's a lot. 

we're saying as mothers, it's not even all of the head noise, it's all of the emotional needs that depending on the ages 

Yeah. 

we're also ex expected, but we also need to navigate. 

Yeah. 

It's wild. 

And, and so I guess like coming back to that, or coming back to your original question about like, you know, how to, how to handle that, how to manage that. So yes, of course, like. Letting go of anything that you can, and I, I would also say, and I know that this is sometimes tricky, like I'm not saying it's the easiest thing to do, but what I have found to be true for me is that the more support that I have invested in for myself, even when there's other things that I could be doing, like the more support that I am receiving for me, the more that I have to give

and I've, I've got these like little pockets of containers. You know, I've been seeing a therapist for. Wow. Long time. Probably about as old as long as my oldest, so probably about seven years. 'Cause that's when like anxiety really started like ramping up for me. And she's just like, I probably see her once a month, but I know that I've got this little pocket this hour, which. 

Hmm. 

Just for me, where like I don't have to be worrying about what she thinks of me. I don't have to worry about like if I'm talking too much or if I'm too much of a burden, or if I'm being too much or too little or blah, blah, blah, blah. Like she's being paid to listen to me. 

to me just babble. 

Yes. And to literally just like hold space for my emotions.

And I feel like as a mother, CEO business owner, you know, friend, daughter, sister, you know, all the different roles that we have, like I feel like we need. That person or we need that container, like whether it's yoga for you and you might have like a, a yoga community group, whether it's church, whether it's a therapist, whether you've got a really great business coach that actually has training in holding space.

For someone psychologically and emotionally. I feel like that, so that was like a real priority for me in like the business coach that I've got right now, she's psychology trained as well as like business strategy . Trained because like business is always both right, like psychology and it's the strategy and it's only when we've like, when we're able to.

Integrate the two and like align the two and, and realize how they sit together, that we can actually like scale and grow sustainably. So I would say that that's a really big piece is like, even 

that. 

though all your stories will come up. 

Yep.

 if you're a woman, you will have stories that come up like, I don't have time, I don't have the money.

I've got too many other things to do. And I would say, yes, I hear that and I'm not challenging any of that. And you need, you need to make it work. Little 

Looney bin with no business and just like 

percent. 

pack case, or do you wanna choose your heart and potentially on the day that you do work, work a little bit harder to be able to afford that appointment. 

Yeah, 

you don't give yourself to stop ordering Uber Eats or coffees 

yeah, 

to afford to go 

yeah, 

and see someone.

And I get it because I'm looking at you right now being like. Yep. Because I kept putting off my therapy appointments because I've been too busy 

yeah. 

it's just like that's when we run outta juice, 

Yes, a hundred percent. 

we don't have that support on the other side of going, I have an hour for me right now to just be like. Debrief and be like, am I normal? Is this okay? Can you gimme like one strategy to do for myself? Give me homework because I give everybody else tasks. You give me a task and then I'll just tell everyone that I have to do it. And it just like you have to go every afternoon and sit by yourself for half an hour.

I'd be like, I'm sorry, but I have to do that. 

Yes. 

my therapist said. 

Yes, exactly, exactly. Like sometimes we need that accountability, right? Like, and I, I think, I don't know if this has been feeling true for you at all recently, but, so I've done a lot of my own personal healing, I don't know, self-development, growth, whatever you want to call it, that whole journey. Relatively solo as in like meditate on my own, read lots of books.

Send me on my own, you know, work with a coach, which is maybe one-to-one, but like I haven't really done a whole bunch of group stuff, 

Mm-hmm. 

and probably only like the last six to 12 months at most have I started to feel like just this little bit of yearning. For more community with women. And it's a really, like, it's a different sensation that I'm experiencing because I would've usually described myself as quite like an independent, quite comfortable in my masculine that kind of like go, go, go productive achiever kind of mode.

And recently I've just been like, so craving a sense of like being able to be held by others. 

Mm-hmm. 

You know that feeling

 When you do that, whether it's in your friendship group, whether it is in a community, you find, whether it's a group of coaching, I have a group coaching going at the moment, and that the power in that of other women being like, oh, I see you in this. 

Yeah. 

witnessing other people's stories, realizing that you are not alone in they're experiencing 

Yeah. 

It almost takes you outta your own head space to go, this is normal. 

A hundred percent. 

Also that person's probably got it worse, and I 

Yeah, 

that reality check too. 

a hundred percent. And I, and I think there's something really big in there around like the, the energy of the space. 

Hmm.

'  cause I think I have been in spaces before, which were supposed to be, you know, vulnerable, open, transparent, authentic. But actually there was a whole heap of ego in the room.

I was like showing a certain side of me, but I wasn't ready to like fully let my guard down because like, it didn't feel like a safe room. Do you know what I mean? And then I've seen part of spaces that actually lived and breathed. The value of like, this is actually a safe space.

And you can, you can just tell by how your nervous system is in that room, right?  

Feel that with friendships. If you know that person's not gonna shout your name from the rooftop. You hold stuff back. I know. You know when you're like, that doesn't feel 

yeah. Yeah. It's so true. 

same with containers as well. Like you're like, yeah, I'm not gonna say that.

I'm getting totally judged right now. 

A hundred percent. Yeah, absolutely. And so I've, I've recently completed my yoga teacher training like as of Saturday. And, and I feel like it was that group and that space, that was the first time I truly, wholeheartedly experienced absolute safety, 

Yeah. 

this feeling of me being able to bring my full.

Unfiltered. Let it all out. Let it all out. Like true, authentic self to the table. And can I just say, it feels so fucking incredible to, to actually not hold back and guard. Of ourselves, which I think we all do like, and we've all like, you know, been trained to do that as women growing up over our lives, like, you know, is this part of me okay to show to the world?

Is this part okay?  

Think that's so powerful in what you do, right? 'cause you are teaching other people. I reflect on that I live an all female business in, in Ella, not in Salon Rising. I have three clients that we look after that are men. So all the women, I have all women, and then I have all women staff. And as you said that I was like, whoa, I actually feel really grateful. I don't hold any part of me back from my team. 

Yes. 

I never feel judged. I never feel judged. I can say the dumbest stuff I can show up in a way and that I'm like still so loved by them. Right? And vice versa. They can show up in all their rawness and I've got them, but you know, I love that you are like, I've experienced that.

So now I know what that feels like and I, now I know how to lead other teams to have the same. 

Yes. Yes. And, and so have you heard of this concept called psychological safety? It's, it's kind of like a, I don't know, I don't know if you'd call it like a trending thing, but it's like a very a very important, uh, aspect of high performing teams. And there was actually this study that was done by Google, it's called Project Aristotle.

And it was, 

this down. 

yes, please do. 'cause it's most interesting study. Very, very deep and comprehensive. They looked at, okay, let's actually like look at the different factors of what actually drives high performance. And can you guess what the number one factor out of, like, they studied everything to do with like, you know, top talent number of team members, like a whole bunch of different things.

Can you guess what the number one factor was? 

Them feeling safe in the business. Yeah. 

Psychological safety. 

Wow. 

psychological safety, being like, do I feel safe to bring my full self to work? Do I feel safe for me to, you know, the, the part of me that I'm a bit embarrassed about that might be a bit weird or quirky or different? Have that part of me seen without fear of being judged or. 

Hmm. 

And this was the factor that they found, which makes absolute sense, right? So the fact that you, you have nourished and nurtured this within your team, which is just so beautiful because you are living and breathing it yourself, right? And so your team would like naturally be picking up on that and they would feel safe to be themselves at work.

And when we can bring 100%. Of ourselves to work, and each one of our team members can do the same. That means we've got, you know, say we've got a team of five, that's 500% of woman power, right? 

Hmm. 

But if I'm only feeling safe to bring 50% of myself to work and I leave the other 50% kind of hidden in the closet in in myself and Sarah over there is only bringing 30% and.

I don't know. Jane is bringing 10%. You can see how it's like this force, this power, this energy is so held back because when like tiny little fragmented parts of ourselves to work. So thing that I would encourage every single business owner to work on, it's like how can you. Make safety particularly psychological safety, the number one priority in your business because when you do, everything else flourishes. 

I love that and something we've never spoken about, but just makes so much sense  

It feels right as well, like 

Yeah. 

intuitively, it just feels right to the body. 

Yeah, 

Yeah. 

our number one thing is to feel safe. 

Yeah. 

feel safe in finances. Let's feel safe with the people that it's around. Let's feel safe in our homes. Like the number one thing is to make sure that our regulate, like our systems feel safe so that we are not living in fight or flight. when you connect that all in, I think everyone check in.

How safe are you feeling in your business right now? 

Yeah. 

do you feel with your team? How safe do you feel with your finances? 

Yeah. 

do you feel in your environment with yourself personally? All of those little check-ins. 

Yeah. 

do I feel and what can I change 

Yeah. 

order to make that feel more comfortable? And it is, again, is it working with someone like Emma that like works on those things so that you could feel safe? Is it working with us and knowing how to financially take care of yourself with safety? Is it, you know. Is it connecting back into a psychologist so that you know, you're able to kind of share things and get things off your chest so you're not carrying them to your team. Like this is what makes the difference. So I think, you know, as we've said before, and as I said all the time, choose your hard and it may be harder to do all of these things and reach out, but it's going to be far harder. When you reach breaking point, I saw something the other day that was a battery and it was like empty, like it was like green, yellow, and red, how our batteries go.

Mine is currently red. It's about to die green, yellow, and red. And it's like don't get to red before you recharge. You stay at yellow, recharge it yellow, don't recharge it red. And it's the

 So you know, putting

 yeah. 

first, doing those things to take care of yourself. 

So good. And just say that if anyone wants to learn more about psychological safety, I do have a podcast like episode that actually dives into the different parts of psychological safety. And I've also got like a free psychological safety quiz that you can take with your team 

Oh, 

you can. 

good. 

And then you can actually check in like, how safe is my team feeling?

'cause sometimes it might be something that, that we think is, is occurring, but we might not actually know until we ask the team. So, if, yeah, if anyone wants to, to access that one, I can drop the details below. 

that we will have this all in the show notes and then we'll obviously share, but please go and follow Emma because she's got so much knowledge that she can offer us that just gives us support as a mom with the business herself. But you know, it's such a purposeful led business and I'm so incredibly grateful for this conversation.

Thank you so much for taking your time, because I just feel like there was many aha moments even for me in that, that I'm like, oh yeah, getting sorted, getting sorted, getting sorted. Because like we always say, you've gotta care of the operator first, otherwise you can't pull from an empty cup. 

Oh yes, a hundred percent. I've loved this conversation so much. 

Thank you so much for taking our time. And guys, we will see you soon.