Make Tech Sexy: Loyalty, Memberships & Real Marketing for Salons - with Brayden from YSS
Summary
What happens when a tech minded gamer swaps code for colour and decides to make salon tech & marketing sexy?
In this episode in the Inner Sanctum, we sit down with Brayden, founder of Your Salon Support and host of the podcast talk show, Can We Go Live, to unpack how salon owners can make tech and marketing feel sexy, simple, and smart again.
Brayden shares his journey from the video game industry to the hair and beauty world, building systems that help salon owners move beyond the “post and hope” marketing mindset. We dive into the thinking behind his YSS Loyalty platform and how it’s reshaping the way salons connect with their clients, building real loyalty without relying on discounts.
You’ll also hear how to turn memberships into recurring revenue, why your email list might be your most underused asset, and how small tech shifts can make a big impact on client retention, consistency, and growth.
What We Cover
The 4 pillars of salon marketing
Loyalty that lives on your client’s phone (and why it works)
How to make memberships make sense for hair
Filling last minute gaps without cheapening your brand
The one marketing tool you need to turn on today
This isn’t just a conversation about marketing systems, it’s a wake up call that the future of your salon is already in your hands.
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